Performance & Growth Strategy
From business objective to channel plan, forecast, budget framework, funnel map, and a practical sequence of decisions.
I turn ambitious marketing goals into focused, measurable growth plans — combining paid social, forecasting, budgeting, funnel strategy, content, and creative execution.
Most businesses do not need more noise. They need a sharper understanding of their audience, the right channel mix, a funnel that makes sense, and creative that earns attention.
That is where I work best: between strategy and execution. I connect business objectives to audience insight, media choices, forecasting, budget allocation, funnel mechanics, content systems, and practical optimization.
I have contributed to campaigns and growth strategies that generated multi-million revenue across B2B and B2C businesses.
See how I work →From business objective to channel plan, forecast, budget framework, funnel map, and a practical sequence of decisions.
Paid and organic campaign direction across Facebook, Instagram, TikTok, and Snapchat — with testing built in.
Content planning, social design, AI-assisted video ads, and short-form edits that support the strategy.
Structured LinkedIn outreach, audience research, messaging workflows, and practical lead-generation support.
See where the opportunity is, how the category communicates, and what the next differentiated move could be.
Smarter research, content production, creative development, and agent-assisted workflows using modern AI tools.
Selected figures documented in my portfolio. Context, ownership, timeframe, and measurement matter — the numbers are the starting point for a better conversation.
documented campaign and initiative reach
documented media visibility across selected work
accepted LinkedIn connections documented in a case study
post clicks documented from a trend-led activation
contributed to campaigns and growth strategies across B2B and B2C businesses
Translate the business goal into an audience, offer, and measurable outcome.
Choose the right channels and map the journey from first touch to conversion.
Build the creative and campaign hypotheses that deserve a real test.
Read the signal, make the next decision, and improve the system over time.
For remote roles, consulting projects, paid media strategy, forecasting and budgeting, social growth, or a focused conversation about your next marketing move.